Blog Posts - August 2011

Looking for Draper and Pray

Written by Pat Germelman on August 17, 2011

Sans the booze, endless stream of cigarettes, womanizing and delightfully over-the-top characterization of the 1960’s world of advertising, Don Draper had it right: “If you don’t like what’s being said, change the conversation.”

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Tweet Around The World - Building a Custom Twitter/Google Maps Campaign

Written by Chad Olsen on August 1, 2011

Tweet Around the World, known across Twitter as #TweetAround, was a Fahrenheit Technology social experiment that attempted to connect every country in the world in one month. We wanted to see if we could use social media to create a platform for global conversations.

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