Texting Your Way to Sales
Written by Kendall Morris on August 10, 2010
Each person who talked to me about texting works on a daily basis with middle school or high school students and has found the culture to be fascinating. One owner of The Ozone, an after school rec center for middle school students, shared with me how Student A will text Student B to talk about Student C while all silently sit in the same room with one another! The question is: what does this have to do with businesses?
In a world where marketing is targeted and segmented by audience, it is critical to understand how and where each audience communicates. When you can identify that a specific audience is using one form of communication at a very high frequency, you can develop appropriate marketing messages through that medium. If your business is interested in reaching the Generation Y demographic, texting campaigns may be one way for you to target them.
Statistics show that texting isn’t just for the young. According to the 2010 Pew research report, 82% of all Americans own a cell phone, while 72% of cell phone users send and receive text messages. This is second only to taking photos, which accounts for 76% of users. Utilizing this social phenomenon to the advantage of your business will drive sales and open your business up to more targeted actionable marketing.
One feature that sets texting apart from any other form of media is that it directs messages to people at any location at the moment it is delivered. Most people consider their cell phone as important an accessory as their wallet and have it on them at all times. Combine that with the fact that texting doesn’t require a smart phone or anything highly technical and you open the door to almost any consumer that you are looking to reach.
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