Because "copywriting" just isn't enough for social media
By itself, a cleverly written post won’t yield the results you’re looking for from social media. We help you take control of your brand’s online presence by collecting, curating and creating content that will help support the intricate array of business objectives your company supports at any given time.
From marketing campaigns and media buys to sweepstakes and new products, we’ve found that nearly every team across every organization wants to use social media to get their message out to your customers. We work with your team to survey and identify an overview of your company’s initiatives and prioritize according to your business’ objectives.
We don’t treat social media as a traditional marketing channel. Once we’ve identified the most important messages for your company to communicate to your customers, we develop a messaging plan and test agenda to develop best practices for each of your company’s social platforms. By analyzing your message performance, we can pinpoint message characteristics that will broaden your messages’ reach and increase customer engagement.
Good content is what makes your customers share, engage, subscribe, follow, like and buy from you. We use an analytical approach to pinpoint what will engage your customers and then create content that our Digital Advocates are able to execute across multiple platforms.